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§·C · MARKET

How members market a scenario

Members on Pro and Enterprise plans get a public marketing page at /m/M-XXXX-XXXX — your own branded landing page that you can link to or embed on your own site. From there, prospects can browse the incident types you offer, email you with an enquiry, and (when you issue them) redeem single-player tokens to play a scenario themselves.

01

Enter your logo and company details

Sign in and go to /account. Scroll to the Member marketing card and fill in:

  • Logo — PNG, JPEG, WebP or SVG, under 1 MB. Appears on your public marketing page and on the scenarios you run for clients.
  • Marketing name — how your company should appear to your clients (e.g. Acme Cyber Advisory).
  • Website landing page — the URL on your own site the marketing-page CTAs link out to.
  • Enquiries email — where prospect emails land. Leave blank to fall back to the membership owner’s account email.

Click Save marketing details. The membership owner is the one authorised to change these — other members on the same membership see the fields read-only.

02

Select the incident types you offer

The same Member marketing section has an incident types grid. Tick the categories your firm covers; these drive the dropdown of scenarios shown on your public marketing page. Plan tiers behave differently:

  • Starter / Pro — pick a single category (single-select radio). MSSP members are locked to Technology & Cyber.
  • Enterprise — tick every category you support; the marketing page lists all of them.
03

Share your marketing page or embed it

Once Member marketing is saved, the Your incident response simulation marketing page card unlocks (Pro and Enterprise tiers). It hands you two ways to expose your branded page:

  • Direct link — copy incidentresponse.app/m/M-XXXX-XXXX and drop it into emails, your website nav, your LinkedIn bio.
  • Embed — copy the iframe snippet and paste it into a page on your own site. Your branding fronts the experience; the simulator runs server-side.

The page surfaces your logo, marketing name, the incident types you offer, an interactive hero for the currently selected category, and a CTA out to your landing page plus an email button to your enquiries inbox.

04

Let clients specify their interest

When a prospect lands on your marketing page they can:

  • Switch between the incident-type categories you advertise to preview the experience for the one that matches their concern.
  • Click the Email CTA to send an enquiry to your enquiries email (with the category and your marketing name pre-filled).
  • Click through to your own landing page when they want the full pitch.

You manage the conversation — IncidentResponse.app is the rehearsal ground; the client relationship stays with you.

05

Issue tokens to client executives

When a prospect is ready to try a scenario for themselves, scroll to Send a client a single-player scenario token on /account. Add an optional internal reference (e.g. Acme Corp — John Smith / Project Atlas) so you can recognise the token in your played-sessions log, then pick one of two kinds:

  • Fixed token — pre-bound to a specific scenario you’ve prepared. Email the XLSX briefing along with the token + redemption instructions.
  • Flexible token — lets the client choose any scenario from the categories you offer. Email the token + redemption URL only.

Each issuance burns one slot from your monthly single-player allowance, is single-use, and expires in 30 days. A ready-to-paste email body (subject + body + one-click copy for the token) opens after you issue.

06

Track redemptions and follow up

The Sessions played card on your account page is a unified log of direct plays plus token issuances. Each row carries the reference you entered, the issue date, and the redemption / play date when the client uses it. Your KPI tile Tokens outstanding on the top of the page warns you when one is expiring within seven days.

Heads-up: Marketing pages and tokens require Pro or Enterprise. See /pricing → for plan details and concurrent-session caps.