A quiet drill ground for the worst days.
IncidentResponse.app is built in London for executive teams that would rather find the gap in a rehearsal than at 03:00. Our scenarios are interactive, immersive and tailored — the room hears bad news the way it would in production, in their inbox, on the wires, on the news.
Every organisation will face a crisis. Most will face several. The difference between a costly disaster and a recoverable incident is almost always rehearsal — the muscle memory a team builds when they’ve already walked the same voyage during calmer weather. We built IncidentResponse.app so that practising the worst day is no longer the preserve of regulated banks with dedicated crisis functions; any team that holds something worth protecting can drill, debrief and improve.
The platform combines AI-generated scenarios — tailored to your industry, company size and team structure — with real-time collaboration across email, IM and social channels, and an optional roster of cybersecurity, BCM and crisis-management experts who can facilitate live.
London, UK.
The platform is operated by Mew Era Consulting Ltd, registered in England & Wales. UK-hosted, UK-GDPR compliant, with a roster of experts that spans Europe, North America and APAC.
Practitioners, not vendors.
The founding team has spent careers inside and around the incident-response function — at multinationals, in agencies, and as independent advisors. The product reflects how a real war-room works, because the people who designed it have sat in enough of them.
Anyone with a worst day.
MSSPs and PR firms run multi-tenant exercises for their clients; resilience leads inside enterprises rehearse their own executive teams; consultancies and brokers use the platform to deliver tabletop sessions as a service. One platform, three shapes of customer.
Bill Mew — practitioner, advocate, ambassador.
Bill Mew is a former Weapons Engineering Officer in the Royal Navy and a tech-industry veteran.
Bill served as the global cyber ambassador and a board member for IARCC (the International Association for Risk and Crisis Communication). He was responsible for leading research and professional development for the entire profession, focussing on risk awareness, crisis preparedness and incident response globally for cyber incidents and the cyber threat. In addition to evangelism and training, he also focused on collaboration with other industry bodies to promote cyber preparedness — for example with a joint project with MSSA (the Maritime Safety and Security Alliance) to promote cyber incident preparedness within the maritime sector.
Bill was also formerly global head of corporate communications and crisis management for IBM’s $25bn Financial Services Sector, the largest Fintech player in the world, leading its response to the global financial crisis in 2008/9. He even media-trained the whole executive team at IBM Europe.
He was also cloud strategist for UKCloud, the fastest-growing privately held tech firm in Europe and the largest sovereign cloud player in the UK, which hosted many of the UK public sector’s most sensitive workloads — from HMRC, DVLA and NHS to HM Courts & Tribunals Service and Genomics England.
Bill is also acutely aware of the data-privacy and data-security issues that are of primary concern with cyber incidents, having worked with the team that brought a case against Facebook in the EU High Court (which overturned Privacy Shield and led to the largest fine ever — $1bn). He has also worked with law firms in the UK seeking to hold big-tech firms to account, and was shortlisted as Privacy Champion of the Year by Privsec Global.
Want to talk about your worst day?
Fifteen minutes is usually enough to decide whether IR.app is the right shape for your team. Pick a slot below — the founder will be on the call.